If you aren’t yet familiar with native advertising, It is the mode of advertising used by the majority of the largest social platforms in the world, this includes facebook, Tumblr, Instagram, twitter. Even the publishing industry is also following the trend as magazines such as NYT, USA Today, WSJ, HuffingtonPost etc.. are now using native ads in order to maximize their revenue.
In this post, I’ll talk about the recent collaboration between two major players of native ads industry, AdNow and AdVault
AdNow provides native ads which are served in form of widgets that can be used by the advertisers to monetize their content or improve product outreach. AdNow has more than 150k publishers as of now and it is going to increase dramatically over the time. If you are one of those publishers who loves high RPM rates, you should definitely try this network out.
It launched in 2014 by some digital marketers who had a good experience in Big data and Programmatic Ad technology. The goal of this advertising network was to create the ad in the hybrid format. Hybrid form means the one that combines engaging web content with ads that increase user engagement. AdNow makes it possible to combine media banners and native ads in a single campaign. This is quite beneficial for clients and brands who engage in advertising in promotional activities.
The whole concept was the result of the huge experience the founder had in Big data, Pay per click, mobile advertising, and RTB. With a keen passion, lot of experience and perfect execution, they emerged as one of the most efficient ad networking in last two years. They serve over 4.2 billion impressions every month and serve ads in more than 107 countries.
Short Introduction about AdVault ?
AdVault is an advertiser’s spy tool. So far, It covers a total of 13 total ad networks that includes Outbrain and Taboola ( making it the biggest network with floods of traffic ). If we let the other features aside, this one alone is enough to make AdVault a great native ad spy tool. The majority of the other ad network only cover 7 to 10 networks. A lot of networks are already covered by AdVault, and more networks are being added to their database regularly.
It covers more than 20 countries, while on the other hand, the other spy tools are only capable of covering a maximum of 12 countries. This means that even if you have a target audience in more than one countries, you can target and reach them with minimal efforts.
AdVault makes it pretty easy to search for ads on their tool. All you need to do is tap their top “search ads” option. You can filter your search on several grounds, including, advertiser URL, keywords, publisher or tagline. You can enter filters like language, ad network, device, country, the duration of the ad, how many times it has been seen, what is its minimum strength, its Facebook shares, publishers, and a lot of more things.
How is this collaboration going to help affiliate marketers
After this efficient collaboration, every AdNow users going to get a special bonus at AdVault which means that they are going to get less price for services and longer trial periods. In exchange, every marketer who uses AdVault can sign up for AdNow( there are some conditions though). When you first invest, you would be rewarded with a bonus that can be up to $1500. This is no doubt great news for every affiliate marketer. You can now, refer more users to these sites and make more referral commission.
No doubt this collaboration are awesome for both companies and users. Also, this gives a better opportunity to affiliate marketers who want to scale up their revenue. So, this is all about this announcement. In case, if you are currently using any ad networks, do let me know in the comments below. You can also drop how this collaboration is going to be beneficial for you.